cbd public relationsDecember 15, 2021
Becoming a CBD industry thought leader.
Denver, CO, Nov. 05, 2020 (GLOBE NEWSWIRE) — The CBD product industry is expanding rapidly as consumers are looking to tap into the CBD health and wellness trend to manage pain, anxiety, inflammation, and nausea. Public relations can help you manage the confusing and challenging process of growing a thriving CBD business in a new industry where regulations and public sentiment are just starting to catch up.
CBD Crisis communications = Brand Protection PR™
M&C Communications has created a series of CBD industry podcast episodes to talk about five ways public relations can help your CBD business grow and master the challenging process of building powerful Brand Protection™:
Conifer, Colorado, UNITED STATES.
M&C Communications’ CBD Industry Podcast Episodes Answer: What is PR and Why Do I Need it for My CBD Business?
Harness the power of public relations AND marketing.
You’ve got a great product, a solid distribution plan, and paying customers. Can your employees explain what goes into your product? Can they answer questions about the potential uses without running afoul of FDA regulations? Do your employees have questions about your Covid-19 safety plan at work? Public relations can help you develop a communications plan to keep your most important asset- your employees- informed, ready to communicate with your customer, and in compliance with the latest regulations.
Creating Loyal CBD Customers.
Communicating with CBD industry employees.
How much do you know about your customers? Are they Boomers, Millennials, Gen X? Are they outdoorsy? Do they know what CBD is used for? What media do they read, watch, and listen to? Which social media channel would you use to reach these audiences? And what would you say to them if you got their attention? Public relations helps you answer all these questions, and more, to help you create messages that will resonate with your target audiences.
The CBD industry is so new and changing so rapidly that it’s hard to keep up. Are you in compliance with your ingredients, packaging, labeling? Do you know what you can say about your products’ benefits without triggering an FDA warning letter? Do you worry about your content getting flagged on social media? What if something goes wrong with your product or one of your suppliers? A well-designed crisis communication plan- we call it a Brand Protection PR™ plan- can help you develop a reservoir of goodwill from your consumers and forecast, prepare and protect your business from the unexpected so you can react quickly and so you can sleep at night.
November 05, 2020 05:03 ET | Source: M&C Communications M&C Communications.
You’ve developed an innovative and sought-after product. You’ve created a thriving business in an exciting new industry. You’re navigating the changing regulatory landscape with ease. Doesn’t that sound like someone who should be at the top of the media’s list when they need an interview about CBD? Public relations can help you lay the groundwork for becoming a trusted source for the media and a networked leader in your industry.
Think of public relations and marketing as two sides of the same coin: they build on and complement each other. Public Relations builds and protects your reputation which helps market your products because we know that people buy from companies they know, like, and trust. Now that you’ve identified your target audience and crafted targeted messaging to reach them, developed a group of advocates and developed goodwill, incorporated Brand Protection PR™ to make the most of your hard work, you’re ready to harness the power of putting public relations and marketing together to achieve your business success goals.
Figure out what is next. ”
Strategic Companies Put a CBD PR Professional at the Leadership Table.
That’s mastering the message to move your CBD PR strategy forward.
Building Bulletproof CBD PR Strategies.
Every business owner can tell you what keeps them up at night: the thought of years of hard work and success destroyed in moments due to a crisis. In the rapidly changing CBD industry, a solid Brand Protection PR ™ crisis communications plan should be part of the cost of doing business. You don’t think twice about insuring your business against fire or theft, but what about insuring your reputation? Your reputation is the reason your customers come to you over your competition. Part of M&C’s Brand Protection PR ™ process is making sure our clients have a strategy for predicting crises, building a reservoir of trust and goodwill with their audiences, and planning for what do do and say (or not!) when the unexpected happens.
M&C Communications will help you build a community of loyal CBD customers through strategic messaging on social, traditional, and owned media. It’s critical to work with a team that can help you navigate the confusing tangle of regulation surrounding the emerging CBD market.
There are days when it feels like no one’s listening, no one’s engaging on social media, no one’s clicking on your website. Your product may be amazing, but is your thriving CBD business at the center of the right conversations? How do you get there? It’s time to get your messaging in gear!
M&C’s robust CBD PR crisis communication strategies help businesses prepare for the inevitable bumps in the road and manage them before they become roadblocks to your growing business.
– Diane Mulligan, M&C Communications President and Founder, Hemp Industry Daily, August 17, 2020.
We’ll teach you how to handle tricky interview questions through M&C’s unique Insider Media Relations™ media training program . These strategies were developed through years of experience our team gained as journalists in local markets to network newsrooms.
Are you looking for a strategic CBD public relations partner to help tell your brand story and grow your business? At M&C Communications, we specialize in Brand Protection PR ™: setting your CBD oil business apart from the crowd and developing a reservoir of trust and goodwill. Our public relations plans harness the power telling your story to build relationships, proactively manage the media, and build your brand through strategic messaging on social channels and owned media.
Media relations is more than getting your message in the newspaper or on TV. It’s building relationships with the journalists who are covering the CBD industry, positioning your unique experience as a thought leader, and developing a reputation as a sought-after expert that the media will reach out to again and again for perspective on CBD issues.
Loud AND Clear: Master the Message to Move the Message.
Create a reputation-safety action plan.
We get it: building a thriving CBD business takes drive, dedication and total focus. CBD PR can seem like one more thing you just can’t get to. That’s where M&C Communications can help. Our goal is to become part of your team, a trusted voice and expert perspective.
Tap into M&C’s experience working in- and with- the media to feel confident and ready to handle any interview. Learning how to be approachable and transparent when talking about your CBD business and how to steer the conversation when things get challenging helps build trust with your audience and solid relationships with the media.
M&C is a master of messaging, whether it’s on your social media channels, your website, your email newsletter, in a media interview or showcasing your unique approach in a thought leadership strategy. You don’t have to be everywhere at once, you just have to be in the right place, at the right time, with the right message most importantly, talking to the right target audience.
“ Building a CBD business takes blood, sweat and tears, as the saying goes – but do you have reputation protection? . the 3 main components to manage your reputation and protect your CBD business are:
Conquer Crisis Communications to Build a Sustainable CBD Business.
CBD is made from the non-intoxicating compounds (no psycho-active effects) of the hemp plant, and is being used in a variety of different products. It doesn’t produce intoxication (marijuana’s “high” is caused by the chemical tetrahydrocannabinol [THC]). Many use cannabinoid products to treat a variety of ailments, including arthritis, sleeplessness, anxiety and inflammation.
The feel-good effects of this market are bound to continue. As reported in a recent article in Fortune, “nearly 7 percent of Americans are already using CBD, placing the potential market opportunity for the much-hyped cannabis compound at $16 billion by 2025, according to a new analysis by Cowen & Co.” Cowen & Co. is a global market research and investment firm.
In the health and wellness marketplace, Cannabis is quickly captivating attention. This booming sector is already worth north of $130 million in the United States alone according to the Hemp Business Journal. Major companies in the hemp industry are focused on sustained growth as changes are made in legislature, as well as in product development. Cannabidiol (CBD) products are appealing to a growing number of people, young and old, especially now that the 2018 Farm Bill has been signed into law, which legalizes hemp at the federal level.
At Aspen and South Florida PR Agency, Durée & Company, we understand the ins and outs and know how to navigate the ever-changing and growing cannabis industry and currently work in this space with several clients.
Since CBD is all new information to many, D&Co has put forth a number of strategies and creative ways to showcase CBD’s allure – such as dropping well-known names into the mix or bringing fresh faces to the media landscape.
With a watchful eye on local and federal legislation, a strong pulse on key expos and leadership conferences and proven relationships with influencers and thought leaders, we are an established presence in this rapidly expanding community. We work with clients in the CBD market that are growing, manufacturing, producing and innovating with CBD. The companies are seeking expert PR help to define their space among consumers.
If you’re emerging in your market – be it CBD or another trendsetting industry – Durée & Company is right there on the cutting edge with you.