cbd toothpaste colgateDecember 15, 2021
It’s no secret that CBD products are growing in popularity. You can find a CBD version of almost any everyday item you can think of—from water, lotions, and bath bombs to toothpaste, toothpicks, and mouthwash. Researchers are continually studying CBD for its health benefits, but how can it be applied to dental health?
Note: If you switch to fluoride-free toothpaste, talk with your dental professional about making sure you get the recommended amount through another source.
Short for cannabidiol, CBD is a natural chemical found in the Cannabis sativa plant. This non-psychoactive cannabinoid can potentially benefit oral health because of its anti-inflammatory, antiseptic and antibacterial properties. Whether administered through oils, gummies, capsules, or topicals, treatments related to anxiety, insomnia, and some cases of pain and inflammation all leverage the benefits of CBD.
What is CBD?
Mouthwash is an essential part of practicing good dental hygiene—not to mention it can leave your mouth feeling minty fresh. Antiseptic mouth rinses prevent harmful bacteria and dental plaque or biofilm from building up. Though no studies regarding the efficacy of CBD mouthwash currently exist, many CBD-infused mouthwash products contain no alcohol, dyes, or artificial sweeteners and claim to fight bad breath. Some CBD mouthwash formulations feature aloe vera for a natural soothing sensation.
Some studies suggest that the anti-inflammatory properties in CBD have the potential to be effective in oral health. Natural ingredients are a notable differentiator of CBD toothpaste vs. regular toothpaste. Many CBD oral care products claim to be fluoride-free, paraben-free, vegan, and cruelty-free, which isn’t always the case with traditional toothpaste. Activated charcoal is also a common ingredient in CBD Toothpaste to help with whitening teeth.
Conclusive evidence involving CBD and oral care doesn’t exist yet, but CBD toothpaste is said to be a natural way to remove stains from teeth while keeping your gums safe. Other benefits of CBD include:
It’s important to note that CBD isn’t legal for purchase everywhere. As more research becomes available, CBD is becoming more mainstream. If you’re interested in incorporating products like CBD charcoal toothpaste and CBD mouthwash into your oral care routine, consult with a dental professional to see if it’s right for you.
CBD Toothpaste vs. Regular Toothpaste.
What Are the Potential Benefits of CBD?
Craign Dubitsky founded Hello Products in 2012 and Lauri Kien Kotcher joined the brand at the start of 2015 as CEO. Since early 2013 the brand has been financed by Tenth Avenue Holdings (and its that firm which sold the business to Colgate).
Like many personal care and beauty brands preparing to launch products formulated with CBD and other cannabinoids, Hello Products first launched a hemp seed oil collection. In October of 2019, the brand debuted toothpastes, mouthwash, and dental floss made with hemp seed oil.
While terms of the acquisition were not made public; both Dubitsky and Kien Kotcher are staying on to lead Hello Products as Colgate President and CEO Noel Wallace alludes to in his recent remarks to the press: “We are excited to welcome Hello to the Colgate family and are especially pleased that Craig and Lauri will continue in their leadership roles.”
A forward-looking brand.
And while the ingredient is nothing new in personal care, these sorts of product lines give brands the opportunity to connect with, educate, and engage with the CBD consumer; to carve out future shelf space, as it were.
“We have great respect for the Hello team and their impressive product line, and value the strong connection they have made with younger consumers,” says Wallace. “With its distinct on-trend positioning, Hello is a terrific complement to our Colgate and Tom’s of Maine brands and we look forward to supporting its continued growth and success.”
This forward-looking strategy continues to be part of the Hello Products approach to R&D. “We see huge growth potential for hello,” says Kien Kotcher, is the media release announcing the brand’s new CBD collection.