milk mascara cbd oil

December 15, 2021 By admin Off

Here's something to get you really excited for 4/20. On Monday, Milk Makeup announced that its latest offering will be released on the cannabis-commemorating holiday, and naturally, it's a mascara made with CBD oil called (what else?) Kush. According to the smoke-filled ad, all you need is "one hit for high volume."

It's a big promise to make, but Milk insists that the cannabis-infused angle isn't just a gimmick. According to its website, CBD oil provides a good vegan alternative to beeswax, a common ingredient in many mascaras, and the oil also gives the mascara a "creamy texture" for "smoother application," "tug-free removal," and an "additional conditioning benefit." On top of that, the website boasts, the CBD-infused formula has "unique hollow heart-shaped fibers," which "lock onto lashes in each direction adding width and length for long-lasting volume and curl." Also, the "puff puff brush" is tree-shaped, but really, what mascara brush isn't?

Although Kush doesn't go on sale until Friday, the reviews are already rolling in (pun intended), and they're pretty promising. "After using it for three consecutive days, my lashes felt softer and less tangled with and without the mascara on," wrote Refinery29's Samantha Sasso, adding that the effect was like a combination of a treatment and a product. Meanwhile, at Nylon , web editor Taylor Bryant "personally vouch[ed]" for the results, saying, "Your lashes will lengthen, your eyes will open up, and you won't sacrifice hairs or experience flaking if you want to go for a more clumpy look."

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This isn't Milk Makeup's first product seemingly aimed at weed-friendly beauty enthusiasts. In 2016, the company released Roll + Blot Papers, which apparently spell out their uses in the title. According to Milk Makeup, the papers are made of 100 percent hemp fibers. As the marijuana-ssance continues to take over the beauty industry, we can't wait to see what it comes up with next.

Marijuana has been making the rounds lately, making a cameo in everything from weed tampons (which may alleviate cramps) to Cynthia Nixon's campaign for New York governor (she's made marijuana legalization a cornerstone of her campaign). No small wonder, then, that you can now find the green stuff in Milk Makeup's new Kush Mascara. The brand is known for pushing boundaries, as well as coming up with some seriously innovative formulas, like its "invisible foundation," so this seems par for the course.

But before you call the Jeff Sessions I-Think-I-Smell-Weed hotline, know this: You're not going to find a dime bag in this mascara. Instead, it's infused with cannabidiol, or CBD, oil, a compound from the cannabis plant that's becoming increasingly popular in the health, wellness, and, yes, beauty spaces. Not to be confused with THC—the cannabis compound that gives marijuana its psychotropic properties—CBD oil can purportedly ease muscle aches and help with insomnia, among other claims. Still, the research is limited, particularly when it comes to CBD oil's skin care perks. Only a handful of studies have been conducted, and we're currently in the honeymoon stage, meaning the risks haven't really been tested or addressed.

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I loved the brush off the bat, which was nice and fat and didn't load on too much product at once (which historically makes my lashes stick together. Plus, the tapered tip of the brush made it easy for me to get the little lashes at the corners of my eyes, as well as the bottom lashes. See the effects for yourself:

This hasn't stopped the beauty world from embracing CBD oil. However, Milk is the first to use it in a mascara. The Kush Mascara formula thickens lashes with heart-shaped fibers, which create a sort of web over lashes for peak fullness and curling power, versus the usual, cylindrical tubes, which primarily add length (and can therefore result in spidery lashes). Here's where the CBD comes in: Instead of using beeswax to adhere the fibers to lashes, the cannabidiol oil serves as its new, vegan alternative (since the brand recently went vegan). Plus, because it's an oil, the CBD conditions lashes as you wear it and gives the formula a creamy texture, making it easier to apply.

The most obvious difference is in the volume. My lashes looked thicker for sure—and somewhat longer—but with zero clumps, a real feat if I ever saw one. If you're a fan of extensionlike, out-to-there lashes, this may not be the mascara for you, since it'll make them longer, but not to "Um, are those real?" proportions. Long lashes aren't my thing, so I don't care about this. However, if you're pretty chill about your lashes and just want to give them a healthy, full appearance, or you're looking for a solid vegan formula, look no further than this mascara. If this doesn't make a solid case for CBD oil, I don't know what will.